Shopping and entertainment center “Zhar-Ptitsa” (“Firebird”) on Sovetskaya Square was opened in October, 2015. It created an important modern infrastructure of consumer and recreation services, which previously had been underdeveloped in the area. The new three-storey building with a total area of 100,000 square meters accommodates stores, service businesses, consumer services, travel agencies, a fitness center children's development and gaming complex with total area of 2000 square meters which will be the largest one in the region, as well as hypermarket with affordable prices.
The land where the shopping center is being constructed has traditionally been used as a commercial area, popular among residents of the neighborhoods. The traditions of private market trade will be preserved, for this it is planned to build a market pavilion with total area of 6,000 sq.m., which would be a part of a modern shopping center.
The shopping and entertainment center will have a concert stage with professional sound, lighting and special effects equipment.
The parking ground will include more than 1,500 parking spaces. The territory around the building will be landscaped, natural area nearby will be preserved and reconstructed.