In October 15, 2015, “Stolitsa Nizhny” Group opened a new shopping and entertainment center “Zhar-Ptitsa” (“Firebird”), which is located on Sovetskaya Square in Nizhny Novgorod. The total area of the shopping center is 100 000 sq.m. In the space of a modern three-level center on the leased area of over 75,000 sq.m. there are shops of famous clothing brands, shoes and accessories, services, a fitness center with a swimming pool, a multiplex cinema, an entertainment zone and a grocery hypermarket with affordable prices. Shopping and entertainment center “Zhar-Ptitsa” is intended for about 150 retailers. It has created an important infrastructure of the modern consumer and entertainment services, which was not sufficiently developed in this area of the city.
The shopping center performs an important social and economic function: it has created 1,300 jobs. “Stolitsa Nizhny” Group has taken on social responsibility to keep the tradition of market trade that used to exist in this area for many years. The developer is building a modern market hall (6,000 sq.m.), which will be located next to the shopping center, and will be the first in Nizhny Novgorod to offer a unique format, a single trading concept and structure. The new marketplace will be focused on selling agricultural products and goods manufactured by small and medium enterprises in Nizhny Novgorod region.